How to Monetize Youtube channel with Google Adsense

Monetizing your YouTube channel is easy. We’ll walk you through how the program works and how to set-up your account to begin earning revenue from your YouTube videos.

YouTube places ads inside or near videos. After you’ve enabled monetization on your YouTube channel, your videos can be submitted and approved for monetization. In order to earn the revenue that is generated from these ads, you will need to associate an AdSense account with your YouTube account.

How to Monetize Youtube channel with Google Adsense:-

1. To begin, log-in to your YouTube channel account.
2. In the Channel Settings tab, select “Enable monetization.”
3. Follow the steps to accept the YouTube monetization agreement.
4. In the Uploads tab, you will see a green box with a dollar sign next to the videos that are immediately eligible for monetization.
5. Videos that are not eligible to be monetized due to copyright will be appear under the Copyright Notices tab.
6. Next, you’ll need to associate an AdSense account to your YouTube channel. It is free to set up a new AdSense account.

Things You will need:-

• Either a PayPal or a bank account
• A valid mailing address in order to have your account verified

AdSense will update you by mail once your account has been approved. You can also associate an existing, approved AdSense account to your channel. For instructions on how to associate your YouTube and AdSense accounts, visit the Google support page.

How Ads Are Displayed

Ads that are displayed with your videos are determined automatically based on a number of factors, including how you categorize your video and video meta data. Make sure that video titles, tags and descriptions are SEO friendly for best results. It is important to note that you cannot control all of the ads that may appear on your channel. However, you are able to block ads by general categories and exclude sensitive categories via your AdSense account.


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How to Increase Website Traffic for Free

Many people spend a great amount of money trying to launch their website through strong advertising campaigns; however, a lack of funds shouldn't be a setback as there are many ways to get traffic without spending a dime.

Steps:-

# Optimize your website to be search-engine friendly. 

1. Submit it to various search engines and directories. In addition to major search engines such as  Google, Yahoo, Ask, Bing and MSN, it's worth submitting to lesser known web directories. If your website is listed in as many places as possible, it can boost your rankings in major search engines as well.

2. Make sure your title, description head, and header html tags accurately convey the subject of your site; search engine algorithms use these as keywords to categorize your site and direct relevant traffic.

3. Spread the word about your affiliate program by submitting it to affiliate program directories and contacting the owners of related websites.

# Create a links page that will contain the links to other non-competing websites in the same industry. 

1. Contact the owners of other websites with your proposal to exchange links. You will add their link to your links page, and they will link to your website in return.

# Post in forums. 

1. Visit the online discussion forums where people in your target market like to gather. Post useful responses to people's questions, and include a link to your website at the end of your post next to your name. Although you ultimately want to get your sig file with the link to your site seen as often as possible, don't overdo it with your posts, otherwise other forumites won't respect you, and therefore won't visit your site.

# Comment on blogs.

1. Visit other people's blogs on the topic related to your website. Most blogs allow you to add comments about the issues being discussed. Add insightful comments about the blog topics, and leave your website link. Your comment and your link will permanently remain on the blog website.

# Create an e-mail "signature" - your name, your website address and a short tag-line describing the main benefit of your site.

1. Set your e-mail program to automatically add your signature to every e-mail that you send.

# Look into traffic exchanges.

1. There are many types of traffic exchanges but the idea is the same - you team up with other webmasters, and they send you traffic in exchange for you sending them traffic. Search the web for "traffic exchange" to find those services.

# Create something of value that people will pass around.

1. It can be a report with useful information that you allow people to give away. It can also be some kind of cool and unusual web-page that people will want to e-mail to all their friends. Of course, the pass-around item will include your advertisement and your link, spreading the word about your website. This is a "viral" strategy.

# Write Articles.

1. Write articles on the topic related to your website, and include a link to your site in your author bio. Submit your articles to article directories, and allow people to publish your article in their newsletters and websites. Your articles will spread around the web like wildfire. People will read them and visit your website. The best part is that people who read your articles will regard you as an expert, and they will be much more likely to buy from you when they go to your website. How's that for a free publicity?

# Use accurate keywords for your content. 

 1. The point of keywords is that they are the terms most people looking for your article by topic will search by. Check those with free Google terms and use the most popular relevant one in your title - a descriptive title to let them know right away what it is if it's a word with multiple meanings. Drawing blood for a phlebotomist is not the same thing as a comics artist drawing blood in a fight scene. Be very literal and then use the exact keywords several times in the article where they are relevant, as well as synonyms. Don't overdo it, or you look like you're trying to spam Google. Just use the keywords naturally when describing the topic.

• If it is a confusing keyword phrase like Drawing Blood, link to the other meaning and mention that in the first paragraph. "This article is about drawing blood in graphic novels. Phlebotomy is drawing blood for medical tests or donations - here's the other page on "Drawing Blood." Then link to the phlebotomy page in that. By redirecting confused people you leave them a good impression and they might stop to read your article if they also like doing comics art!

# Start an e-zine for your web site.

1. When people read each issue they'll be reminded to revisit your web site. Submit it to all the free e-zine directories on the internet.A news letter!

# Start your Own online discussion community.

1.  It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others.

# Advertise your site at free classified ad sites.

1. There are many of these on the net. Some of the more popular ones are craigslist, inetgiant, freeadvertisingforum, and gumtree.

# Join free safe-lists.

1. These are lists of subscribers who have opted-in to send and receive emails to each other. You can instantly reach potentially thousands of people by sending out emails, and you don't have to worry about receiving spam complaints either because everyone on the list has opted-in to receive emails.

2. Getting a myspace page could also increase your site traffic because hundreds of people will see it.

3. Constantly update content on your web-page, so having a news section is a great deal for search engines especially.

# Update your Facebook status to let your friends know everytime you update your blog and create a Facebook fan page. 

1. Your friend's friends will see when they join the fan page or comment on your status.

2. Submit your website to top social bookmarking sites to create a back link to your website, which will increase you page rank as well.

3. Sign up to yahoo answers and leave great helpful comments to questions people are asking for, leaving a link back to your site with more helpful tips on it.

# Stay on topic. 

1. All this socializing, forum commenting and question answering ought to be on your website's main topic. The more your activity and site content match in topic, the more likely the right people find it. The more targeted your affiliate links are to the topic, the better you'll do with them too. People don't mind advertising that's on topic, it starts to look like a convenience directory rather than irritating commercials.

Tips:-

• Use word of mouth. Tell everyone you know about your website.
• Create Business Cards that have something like "This card is worth $400,000. Let me show you how" then have your url at the bottom of the card. There are websites out there that allow you to create and receive business cards for free.
• Whatever types of free advertising you decide to pursue, make sure that you use ad tracking software. This will allow you to track where your visitors are coming from, and what types of advertising are the most effective.
• Start right here on HowFind. Read up on how to publicize your website on Howfind without breaking the rules. If you can provide quality content, you can create a win-win relationship where you share knowledge and get publicity in return.
• Choose your email settings wisely no matter which free advertising outlet or method you decide on.

Warnings:-

• Steer clear of any advertising tactics that could be construed as spam.
• Don't try to use meta data with the keywords that has nothing to do with your content because Google will bring your rank down.
• Beware of free advertising and traffic swapping. Choose who you advertise with carefully. Check out the site and do a Whois search on anyone that wants to site swap with you prior to agreeing to swap sites.
• Keep all free ads directed to your business information while setting up an account on Craigslist or other free advertising site. If you decide to advertise for free on Craigslist, make sure your email settings are safe. Use your web site's email at all times. Set your advertising to target only the country(s) with whom you want to do business with when initially setting up your free account. Otherwise there is a high chance that you will be bombarded with mass amounts of spam of the worst kind. If you make the mistake of using your own personal contact information, including email address during set up of your account, you'll likely receive all the usual spam from a Nigerian Prime Minister needing to transfer money (in order to try to extract your bank account information). You may even receive a fake check in the mail for money. This can happen to anyone when listing a personal item for sale. The moral is: Do not post personal information for all to see on Craigslist and other free advertising venues. These same issues happen with traffic exchanges as well (see next).
• Be careful who you choose to exchange sites with. Be picky. It is your reputation on the line. The bottom line is to keep it all business when using free advertising and other site promotion options.

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How to Increase Website Traffic

Two Methods: Improve your Internet Presence  Improve Your Website

There are many creative ways to increase traffic to your website. Some will cost you money, and some won't. Below you'll find many legitimate ways (ranging from free to costly) to boost the number of visitors to your website. But if you don't have so much as a cent to spare, read How to Increase Website Traffic for Free.

Method 1 of 2: Improve your Internet Presence

1. Offer free, original, and quality content on your site. 

This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it. Ways in which to ensure that your content is of higher quality than competitors or is unique include:

• Creating content that is helpful and useful. Simply cobbling together information from another website will not generate traffic. You need to offer visitors the information they need to achieve a goal, solve a problem, be entertained, find out quality news or have a good laugh.
• Keep it fresh. For repeat visits, it is crucial to provide regular updates to the website, especially in frequently viewed zones. Add fresh content every few days if possible; at a minimum, weekly.
• To have a fully functioning and successful website, you need to make sure your tags are in place and your links are not broken. You also need to submit a sitemap.xml file to Google to have your website show up in Google's search engines. There is a tool that inspects websites just in case you missed tags and links and it creates a free sitemap.xml file. It gives you results in minutes.
• Outsource article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. Depending on the length, content, specialization and quality required, prices can start as low as US$5 per article. However, don't neglect attempting to write your own work - who better than you knows your own business, hobby or club and can express precisely what needs to be said? Just sit down and start writing an article. You may be impressed when you're done!
• Add video to your landing pages (VLP - Video Landing Page) that is informative and relevant to your site. Respected studies show that good video can improve conversions and page ranking more than most any other item you can add to your pages.
• Use landing pages for fast fulfillment of your PPC advertisement.
• Launch some contests. It'll draw you instant traffic. You can Goggle search some free sponsor program and do such contest frequently.

2. Supplement your original content.

• Leverage available free content from sources with Creative Commons licenses that support your website message that readers will share.
• Find for-fee products that will allow you to fully use premium branded content that is legally allowed to be shared.

3. Trying to get more backlinks on your website this may help to increase the traffic.

• Get a proofreader. Poor spelling and grammar reflect badly on the services and information being provided; avoid unwarranted negative judgments by getting the writing in order prior to publication online.
• Avoid content generators. While these were once the delight of a fledgling web industry, they are no longer useful. Putting your own team's creativity online is what is useful.
• Never copy and paste from another website - Google, Yahoo, MSN and other search engines are too smart for this nowadays and will detect copied and unoriginal content, sending you to the bottom of the pile.

4. Improve Your search engine ranking by focusing your content on keywords related to your topic. This is called search engine optimization and will help people find your website when they're searching the Web. Make sure the keywords flow naturally with the text and when you are brainstorming for good words, ask around for words that come naturally to people of all ages when looking for your type of site. To help you understand better, realize that the keywords not only go into headings and page names but also into "meta tags". "Meta tags" are the software code that website visitors do not see but search engines do. Finally, don't overdo the keywords; over-stuffing keywords will result in a very low search ranking for your website. Also, be very careful not to place key text inside graphics; search engines cannot pick up graphics.

5. Get linked.

This is a very important part of website management. Exchange links. Trading links with other websites that are closely related to the subject of your website can bring you more website traffic. These are two-way links because you must provide a link to them, too, and linking to low-quality websites can threaten the credibility of yours. Only link to sites that are dead on topic, and truly help your visitors.

• Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
• Be sure to not be too excessive with your link exchanges and do not make this your entire link building method. Google webmaster guidelines specifically says to not engage in link schemes including: Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")

6. Use social media. 

Post compelling content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. Keeping up to date with social media and finding time to post can be tricky, but it’s well worth it. Let people talk and become part of a community and they’ll promote your content for you. This will save you a great deal of time, and they will share much further than via conventional strategies.

7. Advertise your presence.

Besides using links, you must make use of numerous other ways to increase web traffic. Sit down and write a list of all the ways you can think of to get your web address noticed and clicked on. For example:

• If you have money - consider pay per click. The big search engines like Google, Yahoo, Microsoft provide schemes. But find out first how to limit your expenditure to the level you want.
• Use e-zines. Make your own that relate to your website and form a regular reminder each issue for people to visit your website. Submit all the free e-zine directories on the internet.
• Submit your articles to e-zines, websites and writing sites that accept article submissions. Include your business information and web address at the end of the article. This is a good way to create one-way backlinks to your website.  This is the most effective way to get listed on any search engine. Usually, the more relevant links you have pointing to your site the higher you will rank.
• Go beyond the electronic medium and into the print medium. Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop literature. And don't forget the perennial favorite, the good old Yellow Pages™ - printed version naturally!
• Small business cards left in cafés, on signboards, exchanged at meetings etc.
• Use local resources such as clubs, libraries and community centers for non-profit website awareness raising.
• Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file containing your website's URL at the end of all your postings.
• Start your own online discussion community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others.
• Use word of mouth. Tell everyone you know about your website, give out business cards to passers-by in the street, and so on. You might even want to run a guerrilla marketing program!
• Use your car, especially if your website is area-specific (e.g. a website detailing local events or selling local services). Get some vinyl decals or bumper stickers created and turn your car into a moving advertisement, literally driving traffic to your web site!

8. Give freebies.

Who doesn't like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials. Consider such freebies as:

• Giving away an eBook with your ad on it. Allow your visitors to also give the freebie away. This will increase your ad exposure and increase web traffic to your website at the same time;
• Holding free online classes or seminars. They could be held in your website's chat room. The idea of "live" information will definitely entice people to visit your website. You will become known as an expert on the topic.
• Giving visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
• Letting visitors download free software such as freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
• Targeting specific groups who might worry about using the internet with free classes in using it on your site - senior citizens, busy workers etc. might find these convenient and alluring.
• Offering free online services or utilities from your website. For instance, they could be search engine submitting, copyrighting, proofreading etc. The service or utility should be helpful to your target audience.
• Giving free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
• Offering a free start-up package that has a finite time; enough time for the customer to practice with your online product and like it enough to pay for continued use.
• Sending out free CDs, DVDs etc. that contain starter packs or teasers to encourage the customer to use your site more.
• Offering free screensavers or templates for business cards, cards, writing paper etc., anything that a customer can print out.

9. Be patient.

Search engines need a lot of time to index a new website and domain. They need time to index all your content; it's worth the wait and should be factored into your website profitability and/or popularity timeline. In the meantime, continue to add high quality content to your website and keep it up to date and relevant.

10. Use all of these free techniques to increase traffic to your website:

USFreeads.net, twitter.com, bloggvertise.com, drop flyers, chat rooms, forums, Youtube, Myspace and Google Groups.

Method 2 of 2: Improve Your Website

1. Balance your page. 

To improve your website, balance your page because when users enter a website, their focus first starts at the top left of the page and hovers there before slowly tracking to the right. The web user is focused more on the text of the page, rather than images or graphics. This is where balance comes into place.

• Balance will not only make your page more visually appealing, but it will make your page easier to read and items easier to find. A good object will help the objects on your page flow.
• Keeping it simple. If you clean your website up by removing all the unnecessary visual elements, it will allow important items to stand out. You should leave some white space on the page so the illusion of the space is visually pleasing, as well as easier to navigate.

2. Clean backgrounds. 

The background textures and colour you chose have the ability to estimate the overall appeal of the website. Lots of texture and graphics in the background can be distracting, and the more texture you add to the background, the less noticeable your text and images become. If you are going to use a colour on the background, you should make sure there is significant contrast between the background colour and the text. You will rarely go wrong with black text and white background because it’s clean and easy to read. You have to be careful when using brighter and darker colours such as red or yellow. They cause visual fatigue (temporary loss of strength and energy resulting from hard physical or mental work) and the reader will lose their focus on the text.

3. For easy navigation, you should create a toolbar with links that are easy to navigate and position the toolbar in an area that makes sense. 

Web users often look for the toolbar across the top or down the left the left hand side of the page. You shouldn’t forget a link to your homepage. It’s often forgotten but very important to point your users to your homepage.

4. Text readability should make your pages easy to read, break up blocks of text and create short paragraphs.

You should consider the key points on each page and create headings and subheadings use one or two fonts. You should select one font for your headings and subheadings and another for the body text and highlight key words and phrases by bolding or using a different colour. You should be careful when selecting colours, and not to use every colour in the rainbow. Many such as yellow and pink don’t stand out well if you’ve selected a white or black background.

5. Horizontal Scrolling.

It would be better if you get rid of horizontal scrolling because users hate to scroll left to right. It's disorienting and annoying, so if you've got it, lose it. Vertical scrolling is ok if you have to have it, but consider moving larger blocks of information to another page and providing links. There's also the danger of missing vital information that falls below the screen if a user decides not to scroll down to view it. So if you’ve got to have a scrolling page, try to keep all your important information above the fold.

6. Make it quick.

We all get impatient when it takes more than 5 seconds to connect to a website. Users want to make contact, and make it quick. You need to ensure that your pages load as quickly as possible. Eliminate unnecessary graphics, especially flash graphics they can be time hogs.

Warnings:-

• Do not be fooled by those traffic sellers promising thousands of hits an hour. What they really do is load up your URL in a program, along with a list of proxies. Then they run the program for a few hours. It looks like someone is on your site because your logs show visitors from thousands of different IPs. What happens in reality is your website is just pinged by the proxy, no one really sees your site. It is a waste of money.
• Don't get caught up with website generators and internet tricks. All these "black hat" tricks will only work temporarily. Your business needs to be set up for the long term.
• Never spam. Your credibility will be gone before you know it, and with it will go your traffic.

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How to prevent/Stop invalid clicks adsense

Good Evening Friends., Let me tell you one thing, Do you know your Google Adsense Account is in danger, yeah this is not an April fool prank or anything like a joke, this is as true as you are breathing from some past days many bloggers experiencing heavy invalid activity in their Adsense account.

You may have also experienced that number of clicks/impression are much more than as comparison of the Estimated Earnings, especially from some countries like United states clicks are coming fluently but no money, CPC ( Cost Per Click ) from such countries lies somewhere between $0.01 – $0.04 which is too less and this Cost per Click clearly saying that these clicks you are getting on your Ads are not Genuine for sure.

In this case many Bloggers and Webmasters have lost their Adsense Ads in some past days because of this invalid activity or some other reasons, and also because of their unawareness, so this is highly recommended that you won’t make such mistakes and keep your Adsense Account safe and secure.

So., How to know the Country from where invalid clicks are coming from ?

Many of you may already know about this but some don’t, so let me explain how to know from which country your Adsense Ads are getting unusually clicked, to find this out just follow these steps…

1.    Log in to your Adsense Account.

2.    Click on Overview this month.

3.    Select the Today date from the upper right corner. 

4.    Now click on Countries from Left sidebar.

5.    Now carefully checkout the no. of clicks in front of each Country name.

If you detect any country from where clicks have been done but CPC from there are very low then it simply means that your Adsense Ads are in danger.

How to Protect Your Adsense Account?

See if you are getting unusual clicks on your Ads, then first of all you try to detect the IP(s) of clicker and if you successfully detect those IP’s then just block them to showing Ads so that they won’t see your Ads and this way they cannot click on your Ads.

If you’re unable to fetch the IP address from where clicks are being performed then you most recommended way to keep your Adsense account safe is that, you must stop showing ads on your site for at least sometime, because if you stop publishing ads on your sites for some time/days it may cause loss of some Dollars to you but if you cannot prevent it then you may loss your Adsense for forever, which sounds so bitter to any blogger.

Note:

It has been also seen sometimes that CPC are good and clicks are coming in bulks (more than expectations), but those were also invalid clicks.

To understand this better, suppose one person click on your Ad, Google gave you $2.0 for that one click which means click : 1 and CPC : $2.0 then 9 clicks are also done by an other person which are invalid clicks and Google haven’t gave you anything for those clicks, now your stats will show click : 10 and CPC : $0.20 which also looks good and generally we think it’s Ok if CPC is good but as you in example it’s not always okay.

So if you ever feel unusual increase in no. of clicks on your Ads you must report to Google regarding this to keep your side strong. 

If you think this article is useful it is requested to must share the info, Take care of your Adsense Account and also help others to do so... Thank you. :)

 

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See How Many People are on your Website Right Now

MONITOR WEBSITE TRAFFIC IN REAL TIME

Google Analytics, the world’s favorite web analytics tool that lets you track visitors to your website, wow offers website traffic reports in real-time. You can see exactly how many people are on your website right now, where they came from and what they are reading?

Earlier there was a delay of 3-4 hours before Google could update their reports but now the Analytics charts on your screen will update almost instantly as visitors enter or leave your pages.

Google Analytics offers three key metrics for your site in real-time – where are people coming from (geographic location), how are they finding your site (search queries and referrals) and what are they reading on your site (top pages). You also get to know the number of visitors that are currently on your site.

The real-time reporting feature just got enabled in my Google Analytics dashboard and the traffic reports are now absolutely fascinating to watch. The location real-time report is integrated with Google Earth plug-in as well but for some reason, it didn’t work in any of my browsers.

Now if I share a story on Twitter, or if some popular site decides to link to this blog, I can quickly jump to Google Analytics’ real-time reports to see the jump in traffic.

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The Best Performing Banner Sizes for AdSense

The Google AdSense program offers banner ads in multiple sizes and format but if you are not too sure which of these banner size will perform best on your website, this report should help.

The graph below shows relative click rates (CTR) for all the standard banner ad sizes (relative to the classic “full banner”) and, as is obvious from the chart, the ad performance or click through rates are much better for larger ad units.

BEST PERFORMING BANNER AD SIZES
If you are using a medium 300×250 rectangle format on your site, it may be a good idea to do some split testing (for say a week) and then probably replace that unit with a large 336×280 rectangle. Similarly, try squeezing in a wide skyscraper in place of that 120×600 Skyscraper that you may be having on your site.

And while it is easy to include a 728×90 Leaderboard in almost every site design, make sure that it is not the first unit in your HTML source as it is not always the best performing unit.

Another interesting point here is that the 125×125 square button format, which is now quite popular among the blogger community, seems to attract lower clicks than even the 468×60 banner of the “geocities era” so your advertisers may not be feeling very happy about this.

The AdSense support site also says that the most effective banner sizes are the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper. “Wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.”

The above chart was shared in an online webinar by the AdSense optimization team and you can download the full report from DoubleClick.com. Worth reading.

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How to Use Google AdSense Ads on Responsive Websites

Google AdSense has officially approved Responsive Design and what that means is you can serve Google ads of varying dimensions corresponding to the viewport size (screen resolution) of the visitor’s device.

For instance, if a visitor is reading your web page on desktop, you can choose to serve the large 728×90 (leaderboard) unit but if another visitor is viewing the same web page on a mobile phone, you can display the smaller 468×60 ad unit. The AdSense code detects the size of the visitor’s screen and serves the appropriate ad unit that will best fit the available space.

You can serve responsive Google AdSense ads in both synchronous as well as asynchronous (non-blocking) fashion. The latter is a more efficient and recommended method as the JavaScript ad code loads in parallel and therefore does not block the other elements of the web page from rendering. In other words, your pages will load faster improving user experience.

HOW TO GENERATE RESPONSIVE ADSENSE ADS

Open your AdSense dashboard and under My Ads, click “Create new ad unit.” Set Ad Size as “Responsive Ad Unit” and click the “Save and Get Code” button to generate the JavaScript code for your Responsive AdSense ad. The default code is something like this:

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle"
     style="display:block"
     data-ad-client="ca-pub-12345"
     data-ad-slot="xxxxx"
     data-ad-format="auto"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

AdSense computes the available width and renders the largest ad that will fit that space. This may not always be the most appropriate approach since the best performing ads are rectangles and skyscrapers and not necessarily the leaderboards.

There is however an option to force the ad unit to always serve the rectangle or the skyscraper. You can change the value of the data-ad-format variable in the JavaScript code from “auto” to “rectangle” and it will always serve one of the rectangular formats. Similarly, you can set data-ad-format to “vertical” to always render a 120×600 or 160×600 rectangle. The modified ad code would be:

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle"
     style="display:block"
     data-ad-client="ca-pub-12345"
     data-ad-slot="xxxxx"
     data-ad-format="rectangle"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

RESPONSIVE ADSENSE ADS (ANOTHER APPROACH)

Whether you set data-ad-format as “auto” or “vertical” or “horizontal” or vertical, the Google AdSense algorithms will still decide which ad to serve. For instance, if you ask for an rectangle, you may either get a medium rectangle or a large rectangle.

SHould you wish to force AdSense to serve ads of a particular size while staying responsive, you can consider custom-sized ads. The size of these ads is determined based on the screen but the publisher has more control over the banner size that is served.

<div id="google-ads-1"></div>

<script type="text/javascript"> 

    /* Calculate the width of available ad space */
    ad = document.getElementById('google-ads-1');

    if (ad.getBoundingClientRect().width) {
        adWidth = ad.getBoundingClientRect().width; // for modern browsers 
    } else {
        adWidth = ad.offsetWidth; // for old IE 
    }

    /* Replace ca-pub-XXX with your AdSense Publisher ID */ 
    google_ad_client = "ca-pub-XXX";

    /* Replace 1234567890 with the AdSense Ad Slot ID */ 
    google_ad_slot = "1234567890";
  
    /* Do not change anything after this line */
    if ( adWidth >= 728 )
      google_ad_size = ["728", "90"];  /* Leaderboard 728x90 */
    else if ( adWidth >= 468 )
      google_ad_size = ["468", "60"];  /* Banner (468 x 60) */
    else if ( adWidth >= 336 )
      google_ad_size = ["336", "280"]; /* Large Rectangle (336 x 280) */
    else if ( adWidth >= 300 )
      google_ad_size = ["300", "250"]; /* Medium Rectangle (300 x 250) */
    else if ( adWidth >= 250 )
      google_ad_size = ["250", "250"]; /* Square (250 x 250) */
    else if ( adWidth >= 200 )
      google_ad_size = ["200", "200"]; /* Small Square (200 x 200) */
    else if ( adWidth >= 180 )
      google_ad_size = ["180", "150"]; /* Small Rectangle (180 x 150) */
    else
      google_ad_size = ["125", "125"]; /* Button (125 x 125) */

    document.write (
     '<ins class="adsbygoogle" style="display:inline-block;width:' 
      + google_ad_size[0] + 'px;height:' 
      + google_ad_size[1] + 'px" data-ad-client="' 
      + google_ad_client + '" data-ad-slot="' 
      + google_ad_slot + '"></ins>'
    );
  
    (adsbygoogle = window.adsbygoogle || []).push({});

</script>

<script async src="http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js">
</script>

Go to your AdSense dashboard and either create a new ad unit or use one of your existing ad units. Make a note of the ID of your ad unit and also your AdSense Publisher ID and paste these values in Line #15 and #18.

Next, copy-paste the above snippet anywhere on your web page and, based on the size of the user’s device, the most appropriate AdSense Ad will be served. If you wish to include multiple responsive AdSense ad units on the same web page, just use the same snippet of code but increment the DIV ID in lines #1 & #6 such that they become google-ads-1, google-ads-2 and so on.

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