SEO Tips from Google

The webmaster team at Google has published a one page SEO guide that covers three basic but key factors that will help improve the SEO score of your website. These include:

1. Write unique meta descriptions for each page and these should be 160 characters or less.

2. Your images should have an ALT tag describing the image and always include captions below each image.

3. Update often and keep your content up to date (hint: revisit and improve the older content of your website).

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Google Reads Exif Data from Images for Ranking

The EXIF Metadata contains plenty of useful information about your images. For instance the EXIF meta tags can tell use when a photograph was taken, which lens was used, what were the camera settings and, in some cases, even the location of a photo is available in the EXIF records.

The big question is if Google is using the EXIF tags for image search rankings (SEO)?

Peter Linsley, product manager for Google Images, earlier said:

I'm a huge EXIF fan, it makes perfect sense for the image itself to be able to carry pertinent metadata and we’re always looking at ways it could be used especially as adoption rises over the coming years.

Later Matt Cutts of Google also mentioned EXIF in one his Webmaster videos on how image only websites can improve their search rankings in Google with the help of EXIF tags.

Matt said that Google reserves the right to use EXIF for ranking images. His suggestion is that if you are using pictures, it will help if you can keep the EXIF information embedded inside the images as that sort of information will help people find your images.

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How to Tell if Google Considers your Website as Mobile Friendly

You can no longer afford to not have a mobile-friendly website that isn’t readable or usable on a mobile phone. That’s because Google is now clearly marking websites in mobile search results that it considers mobile friendly and if that tag isn’t getting displayed around your content, your website may see a drop in mobile traffic.

Responsive design is definitely the way to go but will that be enough. How do you confirm if your web pages are considered mobile friendly by Google? There are quite a few options.

One, you can do a site:domain.com search in Google on any mobile phone to check if that tag is displayed around the most popular web pages of your website. This is the quickest way to check mobile-friendliness of multiple pages without using any of the tools.

Google also offers an  online tool to help you understand if it considers your website as mobile friendly. You’ll have to run it against all the pages of your site.

Sometimes a website may be responsive and readable on a mobile device but it may not be usable. For instance, the links may have been placed too close to each other making it difficult to tap (like on this page) or the videos may have been embedded using Flash that doesn’t play on mobile devices. These factors may also prevent Google from marking your website as mobile friendly.

You can use your Google webmaster account to know if your site suffers from any of these  usability issues. Open Webmaster Tools, choose Search Traffic and select Mobile Usability. Here you’ll see all the pages on your site that are indexed by Google and need your attention.

Alternatively, you can use the  PageSpeed tool to detect usability issues as well without logging into Webmaster Central. Put the URL in the input box and check the User Experience report under Mobile. If you see anything in Red, it needs to be fixed. You can also explore other online tools to test your website on a much wider range of mobile phones.

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Find Out How Much Traffic a Website Gets

Would you like to know how much traffic (or page views) other websites in your niche are getting for competitive analysis? While it will be difficult for any third-party to accurately measure the traffic of a site, there are a bunch of traffic estimation services that can give you a better understanding of the popularity of a website. Here’s a list:

1. Alexa – Enter the website’s domain and Alexa will reveal the ranking of that website based on a combined measure of unique visitors and page views. The rank isn’t based on a site’s traffic alone but is relative to the traffic of all other sites that are monitored by Alexa. Webmasters are often skeptical of Alexa number but they the rank is still a good indicator of a website’s popularity over time.

2. Compete – You can use Compete to estimate the total US traffic (unique visitors) for nearly every site on the web. Compete uses data from ISPs, their own toolbar and other data sources to measure the traffic. It offers other metrics like Page Views, average stay duration, demographics, etc. but these are only available to paid users.

3. Similar Web – It started out as a tool for finding similar sites but now offers a range of data including traffic analysis in a clean interface. You get to know the site’s traffic over time, the countries that are sending the most traffic, what search keywords are bringing the organic referrals, how much time users are spending on a site and so on. The traffic reports can be downloaded as PDF files for archiving.

4. SEM Rush – It offers plenty of information around search (organic) traffic for any website. Put in the website URL and you’ll instantly know how the site has fared in organic search over time. The data can be split by country, you get to know which sites are sending traffic and also the keywords that are bringing the most visitors. Open Site Explorer is another popular tool in this category.

5. QuantCast – Like Compete, you can use QuantCast to determine how many people have visited a selected site during a give period from desktop or mobile phone. For sites that have implemented the QuantCast tags, you get more accurate metrics including visitor demographics, traffic by country, and the split in mobile and desktop traffic.

Find Website Traffic with Google AdWords

Go to Display Planner and sign-in with your Google Account. You need not be an AdWords advertiser to use this tool.

Next put the site’s domain in the search box, set the Campaign targeting to United States (or remove geographic targeting to see global traffic) and click “Get Placement Ideas.” Google will now show you the average impressions per week for that domain and if you multiply that number by 4, you get a good estimate of the site’s monthly traffic (hits).

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8 Great On-Page SEO Techniques- Way2trick

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

On-Page Search Engine Optimisation

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
 

2. Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
 

3. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

4. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

As you can see for this page, the URL is http://onlineincometeacher.com/traffic/on-page-seo-techniques/ I have included the keywords that are relevant for this post.
 

5. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
 

6. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

7. Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
 

8. Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.

Summary

These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.

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